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WHAT IS A TRADEMARK AGENT?


As a Registered Trademark Agent, I am registered with and certified by the Canadian government as a legal practitioner specializing in trademark practice. I am not a lawyer. Trademark Agents provides a cost-effective, fully qualified alternative for Canadian and international trademark owners seeking to protect their intellectual property. Trademark Agents are recognized worldwide for their expertise in trademark prosecution & enforcement. Due to the specialized nature of trademark law, any lawyer wanting to practice in trademarks in Canada must also be fully certified as a Registered Trademark Agent - we're the experts..

WHY USE A TRADEMARK AGENT?


Trademark registration is a potentially complex legal process where errors can have unintended consequences. Certain filing errors may even jeopardize the Applicant's rights to the use of its own mark. There are many stages prior to the successful completion of a trademark registration along a lengthy timeline. We manage the entire process on your behalf, ensuring your rights are appropriately protected in the most efficient manner, time and money-wise. We also enact an international trademark filing strategy for your business. 

CAN I FILE A TRADEMARK APPLICATION MYSELF?


You bet.  Any entity that believes it has a bona fide entitlement to a trademark can apply to register it to protect their trademark rights.  We encourage you to educate yourself before starting the process by taking advantage of the online resources offered by the Canadian Intellectual Property Office; and don't forget to read our articles and blog posts.

IS MY CANADIAN TRADEMARK VALID IN OTHER COUNTRIES?


No. Trademarks must be protected separately in each jurisdiction.  As your business grows outside of your home country, we instruct our trusted international partners on your behalf and manage the entire process - we are your single point of contact.  We employ best practices to control the cost and provide timely and appropriate protection in every market where you need it. 


Availability & Opinion 
Filing & Prosecution
Trademark Registration

Trademark Renewals
Portfolio Management

U.S. and International Trademark Filings

DO I NEED A LAWYER?


Are you seeking trademark registration because you are aware of or anticipating an issue that may require legal advice? Maybe you have an intellectual property portfolio that also includes patents or industrial designs. In my practice, I work with lawyers as trusted partners, and these may be examples where it makes more sense to consult a lawyer.  Otherwise, we are fully qualified to proceed on your behalf in all matters before the Trademarks Office - and recognized to practice worldwide. And whenever it is in your best interests, we are happy to  provide a trusted referral. 

MoreQuestions? Fill out our

online form or set up a meeting.

how will i know if my trademark can be registered?


Let us provide a professional opinion on whether or not to register your trademark. We can create an initial report to assess the viability of your trademark - before you invest a lot more time or money.   Rest assured that we never pursue a trademark matter without advising our clients of the potential risk factors and
the probability of success. 

Examiner's Actions

Trademark Cancellation
Trademark Assignments
International Strategy

Opposition Proceedings
Enforcement

Copyright

Availability Search  

Brand Consultation 

Risk Assessment

Branding Integration

Logo Search

OurFirm Promise

BrandServices 

CoreServices

WHAT IS A TRADEMARK?


The most common types of trademarks take the form of a word or words, a phrase (slogan, tagline), a logo or a combination thereof and serves to differentiate the products and services of one business from another.  The function of a trademark is to be a source-identifier for the consumer,  to prevent confusion in the marketplace (which business is providing the product or service)?  A trademark is valid and enforceable only in connection to its use in commerce with specific products and services. For this reason, a business name may or may not be a trademark and may or may not be trademarkable.

​​​1. We respect your timelines and budget.
2. We pride ourselves on clear communication and timely status reports throughout the entire registration process.
3. A hassle-free, no-obligation initial consultation to assess your needs and answer any questions.
4. As you grow, we stay with you - you can rely on our established relationships with foreign trademark professionals to protect you worldwide.
​5. No surprises when it comes to cost with our transparent and efficient fee structure.  

WHY REGISTER A TRADEMARK?


Trademark registration is the best and most cost-effective way to protect the most valuable asset in your business - your brand. Trademark Registration provides: 1. Immediate, compelling evidence of ownership and exclusive legal rights.  2. Perpetual intellectual property rights: unlike other forms of intellectual property protection, with continued use, you can maintain your trademark rights forever. 3. Peace of mind for the business owner and a powerful weapon against infringement. 4. A priceless marketing tool as your brand recognition grows in your market, and a quantifiable, transferrable financial asset.

TrademarkFacts

*The cost of a completed trademark application varies as every trademark matter is unique.  We always provide a cost estimate for the entire process prior to engagement. 

WHAT IS THE COST OF TRADEMARK REGISTRATION?*


Well, the better question might be - what will not registering your trademark cost you? Imagine the effort of building your unique, recognizable, compelling brand, only to later find out that you no longer have a legal right to its use?  What about the cost of a complete re-brand? Considering the exclusive rights afforded, trademark registration is potentially the best business investment you will ever make, and one of the few business expenses that are guaranteed to increase in value upon the sale of your successful business.

I'M INCORPORATED. DO I

NEED A TRADEMARK?


This depends on whether you are using your incorporated business name in commerce.  If you are using it as a trademark, it is not adequately protected by incorporation alone. Trademark registration provides a far more prohibitive level of naming protection. ​In other words, you could incorporate your business name but not have the right to use it in a commercial sense.

KENNETH BRADLEY
​Trademark Services 

 Trademarks For Your Small Business™